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Profile of the Talk
Lebanon’s flora is rich in aromatic plants and trees that have marked the territory’s heritage. Whether culinary or medical, traditions have used aromatics intensively.
Today, we witness a rebirth of our essences production, use and export. In this talk, Joumana will dive into the world of Lebanese aromatics and show us their use in aromatherapy.
Joumana is a pharmacist, a consultant and advisor in strategy and business development. She expects to complete her certification in Clinical Aromatherapy (NAHA) in 2022. She is the Founder and Director of Cedarmount Aromatics sarl.
Her mission is to advise and promote local producers of essential oils and other natural raw plant materials while helping them develop in a sustainable and ethical way to become self-reliant and ensure their future on their lands. Joumana is also an expert in the health and beauty industries with a specific knowledge of the pharmacy channel and health retail outlets. She has a long standing and wide international network in the health and beauty industries to promote exports.